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A practical guide to leading organizational change and renewal book. Winning through innovation reveals why shortterm corporate success often increases the chances of longterm failure. Cooper demonstrates why consistent product development is vital to corporate growth and how to. Winning through innovation 2002 edition open library. Published 2002 by harvard business school press in boston, mass. Chapter 9 winning through innovation in 1981, ciba vision was the 27th entrant into the u.
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